E-commerce heavyweight Alibaba has so far notched up a 28.9 percent share of China's digital ad market, equating to $12.05 billion, said eMarketer, which researches digital marketing, media and commerce.
Recently, Baidu has been through a tough time in the last few monthes, the government is mposing more restrictions on the search result advertising. These are only part of the reason of Baidu’s slowing ad revenue. Analysts said that the Beijing-based Baidu's lack of strong mobile products is another factor affecting its ability to attract advertisers.
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